Monday September 09, 2019
KID Faults CPSC and Companies' Web/Social Media Recall Efforts
Kids in Danger (KID) September 5 urged two actions to improve recalls.
First, CPSC should mandate that companies set up webpages dedicated to recalls to facilitate access to information, and companies should strengthen related social media efforts.
Second, CPSC should improve its oversight of whether companies provide correct and adequate information. Problems with the latter, observed KID, included "links that simply sent the consumer back to the CPSC announcement in an endless loop."
The ideas came in KID's report (bit.ly/2lYPvSd) on recall effectiveness. The organization highlighted seven findings:
"This obstructs the recall process altogether, as consumers cannot rely on CPSC links and must seek out information on their own, voiding the purpose of providing recall information. As a relied-upon governmental office, the CPSC must improve accuracy in linking to company websites. Also, several websites with links only link back to the CPSC page, which sends the user on a pointless loop in seeking remedy for a recall. Some company websites go to great lengths to obscure their recall notice page, assuming they have one at all, making it harder on the consumer to find information readily when researching recall information."